Personal Chemistry: Colin
Borg
Where do you work?
In Putney, southwest London.
What is your job there?
I run a small communications and marketing agency, Ladybird
Cottage Ltd.
Why did you join SCI?
I am an old colleague of Jeremy Hardman, who invited me to
join the Marketing & Membership Committee (then Marketing
and Publicity Development Committee) when it was formed. I
was responsible for the development of the SCI corporate identity
and the line ‘Where science meets business’.
For my sins, I am now the Chairman of the MMC. Actually,
I am not a scientist at all — I read classics at Cambridge
— but as a business person with an interest in the application
of science, I am the sort of guy SCI is increasingly attracting.
What is the best website you have visited lately?
I should perhaps say SCI, but I will plump for Guardian
Unlimited, the Guardian’s web edition. It
is the one that other journalists turn to first. Crisp, newsy,
well written and above all refreshingly lacking in all the
flash, bang, wallop that internet techies insist on putting
in.
What is your favourite holiday destination?
North Norfolk, where I have a cottage, and where I act as
Marketing Manager for the Poppy Line heritage steam railway.
What would you like to have invented?
The motor bus.
Which book would you recommend as a ‘must read’?
Lynne Truss’s clever little essential, Eats, shoots
and leaves.
With whom would you most like to spend an evening in serious
discussion?
I don’t go much for serious discussion in the evening,
so I’ll plump for the late Frank Muir, creator of Take
it from here on radio and punster extraordinaire.
What is your measure of success?
How long is a piece of string?
What is your motto in life?
Do as you would be done by.
What’s the best advice you’ve ever received?
Don’t be an academic — go into journalism and advertising.
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