Branding: time for a facial
SCI visual design survey |
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| What's suits SCI? |
Branding – the face an organisation presents to the world – is more important than ever amid the strident clamour of modern communications. We may bemoan the march towards snappier soundbites and quicker visual and aural stimulation, but that’s the arena in which we have to compete for attention. We’re no longer a UK-centric society with a few overseas outposts, but a big organisation with increasing global reach and influence in both developed and emerging markets.
Hence the need to review our branding. The ambitious plans for the SCI of the future mean that we need not only to raise our profile, but also to reinforce the authority of the Society and its members. And the views of members on our branding are of paramount importance: the brand should speak on your behalf.
So if you’ve already completed the first part of the brand survey, many thanks. The second and final stage of the survey was equally important and perhaps even more interesting. It used a collection of visual images and logos to help us analyse the comparative positioning for the SCI brand. The survey was split into three sections (Positioning, Focus and Comparison). We included a sizeable sample of potential members in both stages of the survey, as it is crucial that the branding has wide appeal.
The survey has now closed |
The review is concerned with building a stronger brand image and logo which will quickly be recognised across the world, and which will stand the test of time. But there is no intention of changing our tagline. ‘Where science meets business’ ably describes the role of SCI.
The right branding is essential to the future of SCI. Even more essential is that all our members should be proud of the flag we run up.
Colin Borg
Chair
Marketing
and Development Advisory
Committee
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