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Careers

Cassie Sims is a PhD student and SCI early career member, sitting on the committees of SCI’s Agrisciences Group and Agrifood Early Career Committee. Read more of Cassie’s work at soci.org/news and soci.org/blog.

funny gif internship blog

Originally posted by a-little-bit-of-thisandthat

Undertaking an internship in digital media has exposed me to a completely new part of science. As a young scientist, we are regularly taught the value of communicating our work, but often we are not taught how to best do this. 

There are many nuances and tricks to getting digital media to be the most engaging it can be, and here are a few that I have learnt over the last couple of months.


Know your audience

Before you start producing any kind of content, you need to know your audience. Are they scientists or the general public, early- or late-career, students or professionals? Understanding your target demographic can help you make informed decisions about the media or topic you choose, and how you write the piece.

 child chemist

It is crucial to know who your audience is!

It is important to keep your audience in mind at every stage of the process, from conception of the idea, to writing, presentation and marketing. By targeting your piece, you will produce a higher quality piece of content and have much more engagement overall.


Image is important

When presenting a piece of work to the world, be in a long-read article or just a Tweet, image is crucial. Choosing images or photographs to best display your message takes time and careful curation. 

Images can be obtained from a wide variety of sources, from stock photo websites, such as Shutterstock or Pixabay, to original images you may have designed or photographed. Remember to always give credit where appropriate. 

emoji gif

Originally posted by darokin

At SCI we are big fans of gifs and emojis. When targeting a younger audience, or using more informal media like out blog, these can engage and draw the eye much more than a standard image. This again requires meticulous decision-making skills, and it can be crucial to know the meanings behind each emoji.


Trust your gut

A large part of science communication is choosing which science to communicate. This involves selecting topics and editing to the most critical and interesting information.

 At SCI, we release innovation news pieces on a regular basis, where we choose the most exciting science news from the week. This involves looking through press releases, and sometimes selecting one piece from hundreds can be a daunting task.

funny gif internship blog

Originally posted by onlyonepisode

One thing I have learnt during my time at SCI is to trust that I can select something that people will want to read. When pitching ideas for articles and blog pieces, I have learnt to value my own opinion in what is engaging and relevant science that our members and the broader public might want to read about.


Careers

Cassie Sims is a PhD student and SCI early career member, sitting on the committees of SCI’s Agrisciences Group and Agrifood Early Career Committee. Read more of Cassie’s work at soci.org/news and soci.org/blog.

 sci staff pass

The SCI staff pass makes a change from the conference lanyards I am used to.

I am studying for my PhD as part of the Biotechnology and Biological Sciences Research Council (BBSRC) and University of Nottingham Doctoral Training Programme (DTP). I’m currently stationed at Rothamsted Research, a research institute in Hertfordshire, studying insect olfaction, specifically in aphids. 

A DTP involves completing rotations in different labs, a variety of training days and an internship, alongside your PhD studies. The internship is expected to be three months working in a role not directly applicable to your PhD studies, and is designed to give you a break from the lab to explore different potential career options.

 digital media

Working in digital media is a big contrast from my usual lab work.

When choosing where to undertake my internship, I was presented with a world of possibilities. There was working in industry, policy, marketing or for a charity. Prior to even considering an internship, I had done a lot of volunteering with the Society of Chemical Industry, being a member of their Agrisciences Group and Agrifood Early Career Committees. 

I had even previously written for the blog about experiences as PhD student. Having really enjoyed my prior work with them, it seemed logical to ask whether they would host me for my internship – and they said yes! I was accepted to do a three-month internship in the digital media team starting in January 2019.

cat gif

Originally posted by usedpimpa

My first month working with SCI has been a whirlwind of activity. There have been lots of opportunities already, from writing for the website and SCI Blog, to running their social media accounts. Recently, I was asked to help cover an SCI conference, which presented an entirely different experience to that which I had had with conferences before. 

The conference was on formulation – an area of chemistry I am completely unfamiliar with – and there was a wide-range of talks from academics to industry partners. It was a unique experience to listen to technical talks in something you have never studied, and the variety of real-world applications piqued my interest.

 sci building

Commuting to London everyday takes some getting used to, but it is a privilege to work in such a beautiful building.

There are huge differences between working at SCI and Rothamsted. Aside from the obvious differences in the work, there’s the London commute, dressing smart, and most importantly, the exposure to the wide variety of science covered across the chemical industry. 

Coming from an academic science background, my brain has been filled with new knowledge, particularly in relation to the intersection of industry and policy, such as the Chemistry Council and Industrial Strategy. This new knowledge, along with my training in digital media, will certainly be beneficial to my future scientific career.