Recently, our Agri-Food Early Career Committee ran the third #agrifoodbecause Twitter competition. Today we are looking back over the best photos of the 2020 competition, including our winner and runner-up. Entrants were asked to take photos and explain why they loved their work, using the hashtag #agrifoodbecause on Twitter.

Our 2020 winner, Jordan Cuff, Cardiff University, won first prize for his fantastic shot of a ladybird. He received a free SCI student membership and an Amazon voucher.

 

For the first-time ever we also awarded a runner-up prize to Lauren Hibbert, University of Southampton, for her beautiful root photography. She also received a free SCI student membership and Amazon voucher.

 

#agrifoodbecause developing more environmentally friendly crops will help ensure the sustainability of future farming.
Photo illustrating the dawn 🌅 of root phenotyping… or some very hairy (phosphate hungry) watercress roots! @SCI_AgriFood pic.twitter.com/29u533Xyow

There were also many other fantastic entries!

 

#AgrifoodBecause My research looks at the potential biocontrol of parasitic wasps on #CSFB, major pest of #OSR! Combining field and lab work to work towards #IPM strategies 👩🏻‍🔬👩🏻‍🌾 pic.twitter.com/YqJnBM4CVf

 

#AgrifoodBecause we need to work out which tools fungi use to damage our crops. Sometimes crops are tricky to work with so models have to do pic.twitter.com/mrdk2tRgC6

 

#agrifoodbecause we need to protect the crops to feed the world while repairing and protecting a highly damaged ecosystem. There is no delete option! #foodsecurity #noplanetb #organic #earth #wildlife #insectpests #beneficialinsects pic.twitter.com/JXfycRc0tx

Once again, it was an incredibly successful online event, with fascinating topics covered.

To find out more about the Twitter competition, follow our SCI Agri-Food Early Careers Committee Twitter @SCI_AgriFood and look out for #agrifoodbecause.

On 6 December 2019 SCI held its entrepreneurial training day for this year’s Bright SCIdea Challenge. The first article in our How to series will take a look at what we learned from Neil Simpson, R&D Director at Borchers, in his training session on how to market and brand your idea.

In order to successfully promote a product or service, it is essential to understand the customer and the market. It is important to be more effective than your competitors in creating, delivering and communicating your idea.

Segmentation, Targeting and Positioning (STP) is a useful tool to help you to define your product and customer base.

When segmenting your customer base, consider the demographics including age, income and gender, as well as their geographical location and behavioural traits.

Once you have segmented your customer base, you will be able to identify which groups are the most suited for your product.

After you have considered which segments to target, you need to take into consideration what your product solves for these people – what is your unique selling point?

 

The 4 Ps – Marketing Mix

Once you have used the STP framework to define your product and customer base, you can use the 4 Ps Marketing Mix to develop a strategy to bring your product to the market.

Product – This can be a tangible product, for example clothing, or a service. You should consider: What does your product stand for? What needs does it satisfy? How does it differ to your competitors?

Price – It is vital to think carefully about the pricing of your product. Do you compete on price or quality? Consider the perceived value of your product, along with supply costs and competitors’ prices. Pricing your product too high or too low could harm your sales and reputation.

Place – Where is the best location to provide your product to your customer base, and how do you distribute it to them? If you understand your customer base, you will be able to answer important questions such as: Where do your target customers shop? Do they buy online, or in high street shops?

Promotion – What is the most effective way to market your product and which channels should you use? Will you run a social media and email campaign? Would you benefit from attending conferences and exhibitions?

 

Use SWOT to summarise your position

Finally, a useful tool to analyse your current position is the SWOT model. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Strengths – How are you perceived by your customer base? What separates you from your competitors?

Weaknesses – What do others see as your weaknesses? What do your competitors do better than you?

Opportunities – What are current market trends? Are there any funding opportunities you could apply for? Are there any gaps in the market?

Threats – Are there any emerging competitors? Do you have any negative media or press coverage?

Using STP, the 4 Ps, and SWOT will be invaluable when it comes to completing your business plan. The more you understand your product, your customer base, where you sell it, and how you sell it, the more successful you will be!

 

>> Curious to learn how colour might affect your branding? Here's how: https://www.logodesign.net/how-colors-tint-emotions-branding

Use SWOT to summarise your position

Use SWOT to summarise your position

 

All Images: Andrew Lunn/SCI

On 19 March 2019, SCI hosted the second annual final of the Bright SCIdea Challenge, bringing together some of the brightest business minds of the future to pitch their science-based innovation to a panel of expert judges and a captivated audience.

As an opportunity to support UK/ROI students interested in commercialising their ideas and developing their business skills, the final included talks and training from our judges and networking with industry professionals.

 

The day started with a poster session and networking, including posters from teams Glubiotech, Online Analytics, HappiAppi and NovaCAT.

 

 

Training sessions came next, with Neil Wakemen from Alderley Park Accelerator speaking first on launching a successful science start-up.

 

Lucinda Bruce-Gardyne from Genius Foods spoke next on her personal business story, going from the kitchen to lab to supermarket shelves.

 

Participants could catch a glimpse of the trophies before giving their pitches.

 

 

The first team to pitch were Team Seta from UCL, with their idea for a high-throughput synthetic biology approach for biomaterials.

 

 

Team Plastech Innovation from Durham University presented their sustainable plastic-based concrete.

 

 

Closing the first session, Team DayDreamers. pitched their AI-driven mental wellness app.

 

The break was filled with networking between delegates and industry professionals.

 

 

Opening the second session, Team BRISL Antimicrobials, from UCL, showcased their innovative light-activated antimicrobial bristles that could be used in toothbrushes.

 

 

The final pitch of the day was from Team OxiGen, from the University of St Andrews, presenting their designer cell line for optimised protein expression.

 

After asking lots of questions during each pitch, the judges were left with the difficult task of deciding a winner.

 

Team HappiAppi, from Durham University, were voted the best poster by the audience!

 

The second runner-up was Team Seta!

 

The first runner-up was Team BRISL Antimicrobials!

 

Congratulations to the winners Team Plastech Innovation!! They win £5000 towards their idea.

We would like to thank our participating teams, sponsors (INEOS and Synthomer), guest speakers and judges (Lucinda Bruce-Gardyne, Robin Harrison, Inna Baigozina-Goreli, Ian Howell & Dave Freeman).

 

Delegates at this year’s Young Chemist in Industry conference. Image: SCI

Every year, SCI’s Young Chemist’s Panel organise their Young Chemist in Industry event, where early career industrial chemists meet to showcase their research and network with their academics counterparts and other companies. 

This year, the conference was held at AstraZeneca’s Macclesfield base. Exhibitors are also judged, with the winner receiving a £150 Amazon voucher.

 

Julien Vantourout. Image: SCI

This year’s Young Chemist in Industry award went to Julian Vantourout, a final-year industrial PhD student at GSK and the University of Strathclyde.

His presentation focused on the limitations of the Chan-Lam amination of aryl boronic acid used in medicinal and process chemistry.

 

Tim O'Riordan and Ellen Gallimore. Image: SCI

Two runners-up received a £50 Amazon voucher each; Tim O’Riordan and Ellen Gallimore. 

Tim O’Riordan is a Principal Research Chemist in Syngenta’s crop protection department. he won the runner-up prize this year for his work in the synthesis and evaluation of new herbicides.

Ellen Gallimore is currently finishing her DPhil at Oxford University and works for UCB in their medicinal chemistry department. She received the runner-up prize for her exhibit explaining the biocatalytical potential of enzymes on small molecule drug discovery.

 

Image: Fluorochem Ltd

Fluorochem Ltd were at the event promoting their business to delegates. They supply intermediates used in R&D to pharmaceutical companies.

 

Image: Manchester Organics

Manchester Organics work in fluorination and high pressure chemistry.

 

Image: Radleys

Radleys were on hand to tell delegates about their sustainable chemistry equipment.