Recently, our Agri-Food Early Career Committee ran the third #agrifoodbecause Twitter competition. Today we are looking back over the best photos of the 2020 competition, including our winner and runner-up. Entrants were asked to take photos and explain why they loved their work, using the hashtag #agrifoodbecause on Twitter.
Our 2020 winner, Jordan Cuff, Cardiff University, won first prize for his fantastic shot of a ladybird. He received a free SCI student membership and an Amazon voucher.
For the first-time ever we also awarded a runner-up prize to Lauren Hibbert, University of Southampton, for her beautiful root photography. She also received a free SCI student membership and Amazon voucher.
#agrifoodbecause developing more environmentally friendly crops will help ensure the sustainability of future farming.
Photo illustrating the dawn 🌅 of root phenotyping… or some very hairy (phosphate hungry) watercress roots! @SCI_AgriFood pic.twitter.com/29u533Xyow
There were also many other fantastic entries!
#AgrifoodBecause My research looks at the potential biocontrol of parasitic wasps on #CSFB, major pest of #OSR! Combining field and lab work to work towards #IPM strategies 👩🏻🔬👩🏻🌾 pic.twitter.com/YqJnBM4CVf
#agrifoodbecause we need to protect the crops to feed the world while repairing and protecting a highly damaged ecosystem. There is no delete option! #foodsecurity #noplanetb #organic #earth #wildlife #insectpests #beneficialinsects pic.twitter.com/JXfycRc0tx
Once again, it was an incredibly successful online event, with fascinating topics covered.
A big congratulations to our Agri-Food Early Careers Committee #agrifoodbecause Twitter competition winner, Hannah Blyth. Hannah is a PhD student at Rothamsted Research. Her winning entry, a fungal plate, really wowed us!
#agrifoodbecause understanding crop diseases (eg. my fungal wheat pathogen of choice, causing Septoria Tritici Blotch) will reduce yield losses, important for future food security… Photo of some mutants on a spotting plate. Spot a difference? #phdchat @SCI_AgriFood @SCIupdate pic.twitter.com/0cqK3711Uu— Hannah Blyth (@StellaRemnant)February 21, 2019
Hannah will receive a a years free membership to SCI and a £50 Amazon voucher!
Cassie Sims is a PhD student and SCI early career member, sitting on the committees of SCI’s Agrisciences Group and Agrifood Early Career Committee. Read more of Cassie’s work at soci.org/news and soci.org/blog.
Undertaking an internship in digital media has exposed me to a completely new part of science. As a young scientist, we are regularly taught the value of communicating our work, but often we are not taught how to best do this.
There are many nuances and tricks to getting digital media to be the most engaging it can be, and here are a few that I have learnt over the last couple of months.
Know your audience
Before you start producing any kind of content, you need to know your audience. Are they scientists or the general public, early- or late-career, students or professionals? Understanding your target demographic can help you make informed decisions about the media or topic you choose, and how you write the piece.
It is crucial to know who your audience is!
It is important to keep your audience in mind at every stage of the process, from conception of the idea, to writing, presentation and marketing. By targeting your piece, you will produce a higher quality piece of content and have much more engagement overall.
Image is important
When presenting a piece of work to the world, be in a long-read article or just a Tweet, image is crucial. Choosing images or photographs to best display your message takes time and careful curation.
Images can be obtained from a wide variety of sources, from stock photo websites, such as Shutterstock or Pixabay, to original images you may have designed or photographed. Remember to always give credit where appropriate.
At SCI we are big fans of gifs and emojis. When targeting a younger audience, or using more informal media like out blog, these can engage and draw the eye much more than a standard image. This again requires meticulous decision-making skills, and it can be crucial to know the meanings behind each emoji.
Trust your gut
A large part of science communication is choosing which science to communicate. This involves selecting topics and editing to the most critical and interesting information.
At SCI, we release innovation news pieces on a regular basis, where we choose the most exciting science news from the week. This involves looking through press releases, and sometimes selecting one piece from hundreds can be a daunting task.
One thing I have learnt during my time at SCI is to trust that I can select something that people will want to read. When pitching ideas for articles and blog pieces, I have learnt to value my own opinion in what is engaging and relevant science that our members and the broader public might want to read about.
In the build up to our SCI Agri-Food Early Career Committee’s 2019 #agrifoodbecause Twitter competition, we are looking back over the best photos of the 2018 competition. Entrants were asked to take photos and explain why they loved their work, using the hashtag #agrifoodbecause on Twitter.
Our 2018 winner, Claire Dumenil from Rothamsted Research, won first prize for her visually striking image of a fruit fly on a raspberry. She received a free SCI student membership and an Amazon voucher.
#agrifoodbecause invasive pests threaten food production and food security, worldwide! #SWD #drosophilasuzukii #Rothamsted #cardiffuni – Claire Dumenil (@CnfDumenil)
#agrifoodbecause I work on reducing aphid infestations on wheat. From the lab to the field – Amma Simon (@amma_simon)
With their fluffy body bumblebees are fantastic pollinators! Work with them can improve crop pollination !! #agrifoodbecause – Sandrine Chaillout (@100chillout)
#agrifoodbecause I can develop drought tolerant wheat varieties – Samer Mohamed (@samer313)
#agrifoodbecause My Research looks at wild pollinators and how we can build a sustainable farming future with them and us in mind! – Laura James (@JamJamLaura)
#agrifoodbecause our improving understanding of the devastating pest, whitefly Bemisia tabaci s.l., will help farmers to increase yields and feed their children <3 – Sona Vyskocilova (@VyskocilovaS)