In the developed world, we have seen huge steps in prioritising our environment. The UK are just one of the many nations setting an example for a greener lifestyle, after they announced a diesel and petrol car ban on all UK roads by 2040. Worldwide, countries are introducing hefty fines to companies for irresponsible and harmful acts against the environment, which include deforestation and pollution.
It is hard to forget the BP Deepwater Horizon spill that devastated the Gulf of Mexico in 2010, which killed 11 people and harmed or killed 82,000 birds, 6,165 sea turtles, and 25,900 marine animals. At the time BP’s CEO Tony Hayward said the spill was ‘relatively tiny’ compared to the ‘very big ocean’; 205.8m gallons of oil was spilled.
The Deepwater Horizon disaster was the worst marine oil spill in history. Image: US Department of Defense
In 2015, BP were told to pay a record $18.7bn fine to the US justice department and the five effected US states – Alabama, Florida, Louisiana, Mississippi, and Texas – that sued the company for damages after the spill. The settlement is being used to fund clean-up projects. However, fines cannot be the only way to enforce environmental measures on companies, as the system does not always succeed.
One of the biggest hurdles in promoting sustainability and environmentalism is teaching industry how they can remain working productively, but in an environmentally-conscious and responsible way, as too often compromises to become greener are easily ignored. Of course, it is unrealistic to expect companies to completely reinvent their daily operations, so experts need to provide realistic steps that industry can take to become greener.
Encouraging corporate sustainably is no purely a question of morality but a sensible business move. Evidence shows that 66% of consumers are willing to pay more for goods made sustainably and companies who show a commitment to the environment have also seen a global growth of 4% in sales compared to 1% of organisations who do not identify as environmentally-friendly.
Setting the standard
Unilever, whose brands include Dove and Magnum, are at the forefront of this movement. An industry giant in food and beverages, cleaning products, and toiletries, Unilever have made sustainability a part of its corporate identity.
Unilever are leading industry into a greener future. Video: Unilever
The company’s Sustainable Living Plan has surpassed industry standards. They have developed a sustainable agriculture programme that helps farmers and suppliers worldwide increase their productivity while respecting the environment they work in, as well as aiming towards a ‘circular economy’ within Unilever that will reduce waste by recycling materials to be used in other parts of the supply chain.
The company’s efforts were recognised in 2015 by the United Nations, who presented Unilever CEO, Paul Polman, with its Champion of the Earth Award for ‘his ambitious vision and personal commitment to sustainability.’
Plastic collects at the mouth of the Los Angeles River, California, US. Image: Plastic Pollution Coalition@Flickr
One of the core aims of Unilever’s circular economy is to use 100% recyclable plastic packaging by 2025, a step that has pleased researchers. ‘At the current rate, we are really heading towards a plastic planet,’ says Rolan Geyer, an industrial ecologist at the University of California, US, whose paper on the fate of all plastics over time hit headlines this year.
Of the 9.1bn tons made so much by industry, nearly 7bn is no longer used and only 9% has been recycled, the study reports. ‘The growth is astonishing and it doesn’t look like it’s slowing down soon,’ says Geyer.