Solutions to the issue of sustainability will involve many competing factors. For example, in food packaging, plastic is often used to increase the shelf life of a food and can reduce the weight of the product leading to a reduced carbon footprint for transport.
In a 2019 survey by YouGov, nearly 60% of British respondents said the best way to tackle the surfeit of plastics waste in the world’s oceans would be to ban single-use polymers. The best place to start, they added, is in supermarkets, where plastics are ubiquitous.
Stakeholders have demanded that businesses be more sustainable, driving companies to develop best practices on impact, inclusion, and sustainability. In its report, Making Sense of Sustainability, Lux Research addresses three primary questions: whether companies should bother with sustainability at all, how to set the right goals, and how to incorporate sustainability into strategy.