11 November 2020

SME Academy: Customers, traction & growth – The smarter way to approach the market

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Online Webinar: 15:30-16:40 GMT

Registration Closed

This event is no longer available for registration.


Never has it been a more exciting time to start or grow a science-backed business; the world is increasingly looking for innovative, sustainable solutions and it is no longer limited to large multinationals in finding them. But when the team is small and the marketing budget is even smaller, and when operations are dominated by product development, creating market traction and expanding the customer base can appear challenging. However, with the right focus of effort and the right evidence-based market strategy more customers can be engaged, commercial milestones can be achieved, and the potential of your business can be realised. 

Join us for the first SME Academy event with guest speaker Alix Mackay, Founder of The Life Sciences Marketing Academy. Alix will be delving into buyer’s behaviour, digital marketing and adapting to your customer base, giving you the practical tools and techniques to unlock new market opportunities.

SCI’s SME Academy events deliver training, skills and experience that support businesses to grow and launch new technologies. This event is being run by SCI with support from the Science and Enterprise Group at SCI (visit SEG for more info).

Work for an SME and would like to attend? We will offset the price of your ticket if you choose to join the SME Partnership Scheme. This exciting new scheme offers a host of benefits carefully chosen to support micro, small and medium-sized businesses. To find out more please email membership@soci.org

  • Suitable for: employees of micro, small and medium-sized businesses
  • Suitable for entrepreneurs, university students, early career, chemistry-using business community



Alix Mackay

The Life Science Marketing Academy

Specialising in life sciences and biotechnology, Alix Mackay has a track record of creating and delivering market strategies that have driven commercial success for multinational biopharmaceutical companies, small life science enterprises and start-ups.
After 20 years of commercial leadership and consultancy roles in the industry, Alix founded The Life Sciences Marketing Academy, created to build the highest standards of commercial capabilities within life science enterprises. Through her marketing training courses and her role as a BioCity Accelerator coach, Alix has upskilled over 100 business leaders and entrepreneurial scientists across the UK.
A Chemistry graduate from the University of Birmingham, Alix Mackay is a Member of the Royal Society of Chemistry, is certified by the Association for the British Pharmaceutical Industry and is a member of Scotland’s Life Science Industry Leadership Group.


15:30 Opening remarks
             Sharon Todd, SCI

15:40 Introducing the speaker
           Tiffany Wood, SEG

15:45 Principal speech
           Alix Mackay, The Life Science Marketing Academy  

16:15 Facilitated Q&A panel

16:30 UK Innovation Landscape and Funding Opportunities
           David Bott, SCI

16:40 Closing remarks

  • SME (SCI) Members – free event
  • Non-member – £30
  • All non-members will be able to offset their £30 ticket fee against SME membership if they choose to join the SME scheme within one month of attending the event

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Booking Process/Deadlines

Booking terms and conditions


Please email conferences@soci.org for further information and prices.

Organising committee
  • Tiffany Wood, University of Edinburgh/SEG
  • Andreas Schatzlein, Nanomerics/SEG


Conference team
Tel:+44 (0)20 7598 1561
Email: conferences@soci.org