27 October 2021

How to Engage with Millions of People

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Online Webinar 16.00 – 17.00 GMT

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We have a duty to explain and inform society about science because it is the biggest influence on culture today – just look at the impact of the COVID-19 vaccine. The killer question is, how are we going to engage with the public?

Roger Highfield will explore this question through the experiences of the Science Museum Group who engaged with over 5 million visitors in 2019/20 through objects, events, digitisation and by harnessing the power of social media.

Roger Highfield

Dr Roger Highfield

Science Museum Group

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Dr Roger Highfield is the Science Director at the Science Museum Group. A journalist, author and MRC member, he was the first person to bounce a neutron off a soap bubble.
He was the Science Editor of the Daily Telegraph for two decades and the Editor of New Scientist between 2008 and 2011. He has written seven books and had thousands of articles published in newspapers and magazines.

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