LOVESTRUCK: the psychology of attraction

Synopsis

When it comes to romantic attraction, there is a gap between what most people think and what scientists know. Popular culture would have you believe that romantic attraction is beyond the realms of rational understanding, while self-help gurus have cornered the market on relationship advice based on modern-day myths of attraction.

But scientists know better: psychologists have shown that it is quite possible to understand why one person is attracted to another. This scientific approach, shaped by decades of research and evidence, shows us that the attraction we feel for another is a process. More than this, it is a process we have the power to shape and influence in many different ways.

It is, then, possible to understand attraction rationally and, along the way, some age-old myths of attraction are dispelled: opposites rarely attract, physical looks matter but not as much as most people think, and playing hard-to-get doesn’t work.

Programme

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Exhibition and Sponsorship

An exhibition will take place alongside the conference for companies and related organisations who may wish to exhibit. Please email conferences@soci.org for further information and prices. Spaces are limited and will be allocated on a first-come, first-served basis.