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    Bright SCIdea Challenge: Basics of Business 3: Taking your Product to Market

    Duration: 4:34 19 December 2017 Lucinda Bruce-Gardyne, Darren Smyth

    In the third exclusive training video for entrants to Bright SCIdea Challenge, Lucinda Bruce-Gardyne, Founder of Genius Gluten Free, and Darren Smyth, Patent Attorney and Partner at EIP, provide advice on other things to think about when bringing your product to market – from the importance of branding to the considerations of intellectual property.

    Coming next! Managing the Money.

    Plus look out for a training article on marketing and selling your product!

    For full details on the Bright SCIdea Challenge and to find out how to sign up for access these training videos, click here!

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