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    Bright SCIdea Challenge: Basics of Business 1: Defining the Market

    Duration: 3:02 30 October 2018 Lucinda Bruce-Gardyne

    In the first of our exclusive, free business training videos for entrants of the Bright SCIdea Challenge 2019Lucinda Bruce-Gardyne, founder of Genius Gluten Free, provides her tips for defining the market for your innovation – a crucial step in your business plan.

    Lucinda studied physiology at the University of London, and went on to train as a chef at Leiths School of Food and Wine. Pairing her scientific and culinary expertise, she released a book on cooking for allergies in 2007.

    After struggling to find quality alternative bread for her gluten-intolerant son, Lucinda founded Genius Foods in 2009 with her gluten-free bread – the first fresh gluten free bread product to reach market. First sold in Tesco, Genius bread is now the UK’s leading ‘free-from’ bakery and is sold across Europe and in Australia.

    Lucinda has won numerous awards for her work at Genius Foods, including the Ernst & Young UK Emerging Entrepreneur of the Year 2012. The company has also been named as one of the Top 50 most valuable Scottish brands.

    Coming next! From Lab to Market...

    For full details on the Bright SCIdea Challenge and to find out how to sign up for access these training videos, click here!  

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