Marc Hennebert The chemical industry has changed significantly over the past decade. Investors have shown renewed interest in the sector, assuming that restructuring would give some companies th...
Pamela Henderson, Todd Arnold, & Andrea McMakin Marketing myopia Avoid marketing short-sightedness when you are trying to define competitors, and look at competition from the consumers perspecti...
Simon Robinson A cynic might say that adding an empty box and a square dot before one of the worlds best-known brands is no big deal. That would be missing the point. Symbolic changes matter, if ...