22 February 2023

The earth’s favourite little healthy drinks factory – ‘the blender’

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Online Webinar: 17:30 - 18:30 GMT

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Andy’s talk will cover the design principles behind innocent’s project to build it’s first ‘own’ factory in Rotterdam.  His focus will be to explain how it’s possible that engineering can support businesses to balance the needs of people, the planet and profit.  We are all challenged to figure out the pathway to transition to Net Zero.  The blender design is operationally carbon neutral.  Andy and innocent drinks want to open-source their learning to help engineers in other businesses progress on their net zero journeys.


Andy Joynson

Director of European Operations, Innocent

Andy brings change into operations. He is led by a desire to find new and positive ways to answer today’s challenges. Identifying new ways for supply chains and factories to be different and better, and to demonstrate how they can be more sustainable for the planet and people who work there. He joined innocent drinks in 2019 to build the earth’s favourite little healthy drinks factory in Rotterdam, ‘the blender’.

Under his leadership the blender dramatically reduces innocent’s overall carbon footprint. It will be carbon neutral, incorporating the newest ideas to both conserve and to source zero emissions energy. It also maximises water conservation and recycling of resources, utilising innovative technology specifically developed for the blender. The blender will achieve the highest standards of construction for sustainability in the materials used and in design for an environment that takes care of people’s wellbeing.

Andy studied Engineering at Loughborough University of Technology and started his career at Cadbury. He then worked in senior Supply Chain roles across a range of food & drink businesses, both manufacturing and retail, including PepsiCo, Cott beverages, Morrisons & Warburtons.


This is a free event. To enable us to control the number of visitors into the building, we are asking all delegates to pre-register in advance. 

For this reason, registration will close 24 hours prior to the event and only registered guests will be admitted.

All registrations will automatically receive a confirmation within 24 hours of registering for the event. Should you not receive written confirmation of your booking, please email conferences@soci.org.

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Conference Team

Tel: +44 (0)20 7598 1561

Email: conferences@soci.org