Much of the discussion on plastic waste has focused on recycling and reuse, as well as replacement by other materials or approaches, like refillable containers. While these discussions are entirely relevant and worthwhile, the whole issue ultimately comes down to the willingness of consumers to sort and collect plastic waste or take their own refillable containers to supermarkets or other retail outlets to restock their preferred products. These cultural aspects of plastic waste often tend to be overlooked or dismissed – the technological developmental aspects have overshadowed the cultural and economic changes that should go hand in hand if zero-waste shopping is to become the new normal.
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