‘…Bayer is doubling down on its approach to enabling growers and partners to address the barriers to improving fruit and vegetable consumption in order to achieve Health for All, Hunger for None.’
Bayer has set out its ‘portfolio of innovations, and business strategy’ for horticulture, which the company says, ‘Focuses on activities that deliver tailored solutions to the farm, advance sustainable innovations on the farm and address value chain and consumer needs beyond the farm.’
The company says that its horticulture strategy is underpinned by its genetics, crop protection and digital capabilities, which they say ‘provide growers with the tools they need for smarter, on-farm decision making, and consumers with the quality and nutrition they need to promote a healthy lifestyle.’
Areas of innovation include ongoing investment within the Vegetable Seeds portfolio; where the company says that its pipeline reflects not just the changing needs of growers and the value chain, but also the diverse consumers. Bayer said that it is ‘leveraging predictive consumer liking models and sensory insights from around the world at every stage of its pipeline to deliver ground-breaking flavour, while maintaining critical agronomic traits essential to a healthy harvest.’
Progressing data-driven innovations, Bayer is partnering with Rabobank to develop digital solutions for smallholder farmers in Southeast Asia. Bayer said the partnership presents ‘another step toward achieving food security for a growing population.’ Rabobank is a global leader in food and agriculture financing. The company aims to ‘encourage and facilitate clients in adopting more sustainable food production.’
Beyond the farm, Bayer is also working from ‘field-to-fork’ to promote market access for growers around the world by connecting them with food value chain partners, and helping them to meet changing consumer tastes. In addition, the company has become a member of the Sustainable Initiative for Fruits and Vegetables. The initiative is a cross-industry platform focused on scaling up collaboration and reducing the environmental footprint of fresh food.
Inci Dannenberg, Head of Global Vegetable Seeds at Bayer commented: ‘In the UN’s International Year of Fruits and Vegetables, Bayer is doubling down on its approach to enabling growers and partners to address the barriers to improving fruit and vegetable consumption in order to achieve Health for All, Hunger for None.’