Basics of Business 3: Taking your Product to Market

Duration: 4:32 | 13 November 2018
Lucinda Bruce-Gardyne and Darren Smyth

In the third exclusive training video for entrants to the Bright SCIdea Challenge, Lucinda Bruce-Gardyne, Founder of Genius Gluten Free, and Darren Smyth, Patent Attorney and Partner at EIP, provide advice on other things to think about when bringing your product to market – from the importance of branding to the considerations of intellectual property.

For full details on the Bright SCIdea Challenge and to find out how to sign up for access to these training videos, visit!

Coming next! Managing the Money.

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